One of the greatest allies of companies and businesses of any size today is Google. This giant of the Internet is not only a web search engine that knows all the answers, but it has designed a large number of tools that allows brands and businesses to develop their web presence and achieve better results in their sales. One of those tools is Google My Business.
We can’t emphasise enough the importance of the web in today’s world. However, in a nutshell, this can be outlined in the fact that every human go to the web before making any decision, be it to purchase a product or visit a physical store. Therefore, this tool is the ally of your company, since it will allow customers to take a look at your business before visiting you, so that they know the exact location, hours and the opinions of previous visitors.
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What is Google My Business?
Google itself defines this provision as a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. This way, you can help customers find your business and tell them your story.
Whether you have a business premise, an office or work at home, Google My Business is a super useful tool to position yourself on Google. And users have nothing to lose as it it is free!
Your customers will have the seamless possibility of finding you more easily when carrying out a search related to your brand, products or services, since the information from Google My Business appears at the top of the Google search engine and is also on Google Maps.
Why is Google My Business so Important?
Benefits Of Google My Business
You Manage the Information
Businesses that verify their information with Google My Business are twice as likely to be recognized by customers as those that don’t. As a user, you are given the carte blanche to manage the information that Google users find when they search for your company or the products and services you offer. In this way they will have access to the most important information: hours, website and address.
Direct Interaction with Customers
Google Business allows you to read and respond to the opinions of your customers. In addition, you can post photos and offers on your profile to show the aspects that make your company unique and give customers reasons to always choose you. According to Google, companies that add photos to their business profiles receive 42% more requests for directions on Google Maps and 35% more clicks on their websites than those that do not.
Access to Metrics to Expand Your Presence
Google My Business provides you with statistics not only regarding the manner in which customers searched for your business but also their exact locations. You can also find other information such as the number of people who called your business directly from the phone number that appears in the search results. To further sweeten the pot, you can create smart campaigns and track their performance to spread the word about your work.
Report on the Accessibility Attributes of Your Business
Accessibility attributes determine if the entrance, the bathrooms, the rest area, the parking lot and the elevator of your company are accessible for people in wheelchairs or physically handicapped.
Automatic Creation of a Google website for Your Business
Your company’s Google website is a professional and free website that you can set up in just a few minutes. It is created automatically with the information from your Business Profile and is automatically updated when you make changes to your profile. You can choose from a variety of attractive site themes and templates, hereby offering customers multiple ways to communicate with you.
What are Some Standout Google my Business Attributes?
1. It has a free app for mobile devices: You can carry out all the tasks that you already do on your web account and complete some right on your smartphone via the Google My Business app. Enhanced features make it easy to create a prominent business profile from anywhere.
2. Google’s free business profile complements your website by adding more visibility to it on Google Search and Google Maps. You can even add a link to your website in your Business Profile.
3. To verify your business, you must enter a business address that Google can locate. Make sure your address follows the guidelines so that it is displayed correctly. You must verify your business, as this allows Google to confirm that you are the rightful owner of it.
If you are still unconvinced about opening a Google My Business profile for your company, here is a quick summary of what this amazing free tool can do for your brand:
1. It gives you the possibility of attracting customers and interacting with them when they search for your company on Google.
2. You can be present in Google Search and Maps, which allows you to respond to reviews, photos of products and special offers, and add or edit your business details.
3. Your Google My Business website allows you to present your business proficiently online by displaying your photos and business details in an attractive way without compromising the professionalism.
4. Statistics show you how you can optimize your interaction with customers for better results.
The tools placed under your command require just minimal research that will position you on a pedestal to use them to make the most of everything they can do for your brand. Knowing how to read these metrics and optimizing your virtual resources to give your brand better profits requires technical know-how.
Therefore, it is best to have a team of experts in Digital Marketing, websites, content, e-commerce and user experience. In this way you make sure that the tools are being well used to their maximum potential so that your business thrives on the web.
Not taking advantage of Google My Business, being such a simple and practical tool, is a serious mistake that companies are having the luxury of making. Remember that if you are not on Google, your business website allows you to present your business proficiently online not exist and there will be no better way to promote you than the great showcase that is the largest search engine on the web. Of course, it is a competitive market, so it is crucial that your profiles are always updated and that all users receive timely responses.
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