Given that Lagos is home to some of the wealthiest people on the entire continent, this can present quite a challenge to the working guy or gal who is not struggling but still living on a budget.

Ecommerce is a booming industry in Australia, in fact, the country is ranked as one of the largest eCommerce websites in the world in terms of revenue, the market was expected to grow to over $38 billion by 2020.

The Australian eCommerce market is on the rise with companies like Alibaba, Rakuten, and Amazon expanding into Australia. There are currently three key players in this market: Alibaba, Amazon, and Rakuten.

Recently, many news outlets have reported that eCommerce has been booming in Australia. That’s not surprising when you consider that Australians are tech-savvy and mobile-first consumers.

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The Australian Bureau of Statistics (ABS) revealed in 2011 that 33% of all Australian households now own at least one computer or laptop, with most people using the internet ‘almost constantly’ and 72% shopping online.

The value of online retail sales has grown by more than 33% since 2009, reaching $7.2 billion in 2017.

Top Ecommerce Websites in Australia by Revenue

Listed below are the top eCommerce sites that Australian shoppers prefer to shop online.

#1. eBay Australia

eBay Australia is the home to thousands of interesting listings including handmade collectables, antiques, clothing, shoes, electronics and more.

eBay is one of the most popular online shopping websites. It started in 1995 and has since become the world’s largest marketplace for items listed by sellers around the globe.

In 1999 the company was listed on NASDAQ and continues to grow today as it recently had its first profitable quarter since 2011. The company has even expanded into other countries such as Japan and China. In 2015 eBay acquired a PayPal subsidiary which included all of the company’s digital payment businesses such as Paypal Credit, PayPal Buyer Protection Policy and others for an estimated $1.3 billion dollars.

Today eBay offers buyers an extensive range of products from different sellers around the world with millions of products available on its global market.

#2. Woolworths Supermarket

Woolworths Australia is one of the most well-known outdoor brands in Australia. It has been around for more than 100 years and has a strong presence in the sporting industry.

Woolworths Australia is one of Australia’s best-known outdoor brands. It was founded in December 1924 and has a long history as an Australian sporting heritage brand.

The company is well respected for its contribution to the sporting landscape over the past century, and it remains one of the top ten most valuable companies on the Australian stock exchange today.

Woolworths operates from 1,700 stores across all major cities and towns, with an overall annual sales value of $6 billion USD, making it one of the top ten largest retailers on Earth by size alone.

#3. GumTree Australia

Gumtree is an online classified advertisements website that helps users find second-hand goods.

Gumtree Australia first started out as a free classified advertising service for buyers and sellers in 1999. It has since grown into a well-known Australian business with over 8 million members.

The Sydney Morning Herald reports that Gumtree Australia’s ads have generated over $2 billion for the company in 2017 alone which makes it the largest online classified service in Australia.

#4. Kmart Australia

Kmart is a retail store that sells everything from clothing to consumer electronics.

As the popularity of Kmart has increased, the company has opened stores in new locations across Australia.

Kmart’s Australian website has been operating since 1996 but the company was originally founded in 1969 and is now one of the most popular e-commerce sites in the country.

Online shopping is a significant portion of their business. This makes it difficult for them to keep up with demand on their physical stores, so they rely on online sales to carry them through busy seasons like Christmas and back-to-school time.

#5. Coles Australia

Coles is an Australian supermarket chain, with operations in Australia and New Zealand. It was founded in 1914 and is the country’s largest operator of supermarkets.

Coles Australia marketing campaign has been running for years. The company uses a variety of marketing strategies to promote its brand – from print ads to TV commercials to a variety of social media campaigns.

The latest campaign includes online videos featuring the Coles mascot “Coles Kid” as well as some unique text-based ads on social media platforms like Facebook Messenger, Instagram, and Twitter.

#6. Big W

The Big W is a family-oriented store that sells everything from toys to clothing for children. It has been around since 1964 and is headquartered in Wisconsin.

The Big W has come a long way since its first opening in 1964. In the 70s, they had their first TV commercial and their popularity grew exponentially. They added more locations to their stores all across the United States and continue to expand internationally. The company currently employs over 10,000 people worldwide, with over 6,000 of them being in the United States alone as well as Canada and Mexico.

Many people have different opinions on whether or not The Big W’s presence is good for society. While some argue that it is taking jobs away from other retailers by providing an affordable alternative for parents looking for moderately priced items for their children, as well as for teachers to give students a chance to purchase innovative products like tablets, the kids’ clothing market is expanding exponentially.


Kogan offers a wide variety of electronics at low prices, with customer service and lifetime returns.

Kogan is a leading online retailer in Australia. It was founded by Ruslan Kogan in 2012 and is headquartered in Melbourne. The company now has sales offices in the UK and Singapore.

Kogan’s goal is to offer customers the lowest prices on their favourite tech products and it’s achieved this with its unique model of selling online, directly to the consumer by cutting out retailers like Amazon.

#8. Chemist Warehouse

Chemist Warehouse is one of the biggest online retailers of household and medicinal chemicals in Australia. Chemist Warehouse has been around for over 48 years since founded in 1982.

The business offers a wide range of over 44,000 products; ranging from pet care to DIY cleaning products that are sold on its website or through its stores across Australia. Chemist Warehouse also provides customers with free delivery on purchases over $50 to ensure convenience for all customers when shopping online or at their stores.

#9. Dan Murphys

Dan Murphy’s is an Australian liquor store chain that has been operating since 1952

Dan Murphy’s, the Australian liquor store chain has since grown to have over 500 stores across the country. Today, Dan Murphy’s continues to be the number one place for liquor in Australia.

In 1996, Dan Murphy’s launched a marketing campaign that focused on getting patrons to know their products more intimately and personally than ever before by getting them involved in the brand. The campaign consisted of a series of interactive ads called “The Personal Relationship with Alcohol.”

With this campaign, Dan Murphy’s invited patrons into their stores to learn about all facets of alcohol from production to consumption through various activities and experiences. Today, Dan Murphys’s are the #1 beer in North America.

#10. Priceline Australia

Priceline Australia is a website that allows users to book hotel, airline, and car rentals. The website is part of the Priceline Group which also owns other popular travel websites such as Kayak.

Priceline Australia was founded in 1982 and has been experiencing significant growth ever since. It currently has over 600 employees who help travelers find hotels and make reservations.

The growth of Priceline Australia can be attributed to its clever marketing strategy, which includes extensive television advertising campaigns and a strong social media presence on Facebook, Instagram, Twitter, YouTube, LinkedIn etc.

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