Social networking service and video-sharing platform, TikTok, has officially launched its heavily anticipated new feature termed ‘TikTok Q&A’. The feature which has been under test since January, is aimed at helping “viewers ask questions to learn more about a creator and dive deeper into content, and creators answer audience questions to connect directly with their communities,” therefore narrowing the divide between content creators and their viewers.
The official press release reads thus,
Today we’re making it easier than ever for people to engage with the release of TikTok Q&A, a new question and answer feature that gives viewers and creators new ways to connect. In videos, users will be able to designate their comments as Q&A questions, which are then labeled as questions in the comments section.
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This makes it easy for a creator to quickly identify and answer questions in their videos’ comments. Creators can then respond to questions with comment responses or video replies, just like they would for other video replies to comments, and add Q&A comments as stickers in responses. The new video will link back to the original, where the question was first asked.
A Q&A profile link will also be added to creators’ Profile bios, which leads to a separate Q&A page where all questions and answers are aggregated. Users will be able to browse earlier questions and answers and submit new questions directly from the Q&A page.
Q&A features will also be available in LIVE, giving creators the ability to quickly see Q&A questions in their stream chats from a separate panel.
Video Q&A features are available to users with Creator Accounts. To turn on Q&A, go to your settings and privacy page, select Creator, tap Q&A and hit the “Turn on Q&A” button to activate the feature.
To switch to a Creator Account, select “Manage account” in your settings and choose the “Switch to Creator Account” option. Make sure you’ve updated to the latest version of TikTok to enjoy all that’s new with Q&A.
We’re excited to see how Q&A empowers conversations and connection on TikTok, bringing our community closer together and inspiring new creativity.
TikTok entertains over 1 billion users on a monthly basis, and was the third-fastest growing app of 2020.
In the first three months of 2020, TikTok was downloaded 315 million times, the best ever quarter by an app in history. The platform is most popular among 10-19 year olds who account for 31.5% of the app’s total users, more than any age bracket.
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