However the brands top tier product, the iPhone 12, have beamed some bright rays of light into that seemingly dank and dark tunnel to vindicate the tech company.
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Thanks to the arrival of 5G, Apple has benefited from a sharp increase in demand for its iPhones. This phenomenon, which specialists call ‘super cycle’, allowed Apple to boost smartphone sales in the last quarter of 2020. And obviously, this continued into the first quarter of 2021.
Today, Mitrobe has utilised data from Counterpoint Research to illustrate how iPhone achieved this feat.
Apple Draws First Blood
These analytics indicate, without a doubt, that the best-selling smartphone in the first quarter of 2021 was the iPhone 12, with a share of 5 percent.
In second place is the iPhone 12 Pro Max, with a 4% share, while the iPhone 12 Pro occupies third place, with a 3% share.
The iPhone 11 and the Redmi 9A are in fourth place with 2% shares while the Redmi 9, Samsung Galaxy A12, Redmi Note 9, Galaxy A21 5G and Galaxy A31 make up the rest of the Top 10, with shares of 1%.
Three devices from the iPhone series raking up the top three spots demonstrates the utter dominance that Apple have come to enjoy in the smartphone sector in the past few years. Last year, Apple usurped Samsung as the best selling smartphone for the first time in three years, as the iOS based device kick-started a new era.
Samsung Falters but Hovers
Samsung on the other hand, remain unable to juxtapose their braggadocio with success, having made sly digs at their rivals in recent months. Earlier this week, Samsung took the iPhone 12 Pro Max to the cleaners in a television advert which exposed the flaws of Apple’s top tier device.
Months before that, in 2020, they attempted the same tactic, when they ‘trolled’ iPhone for removing chargers from the phone boxes, before following suit weeks later.
An Excellent Quarter for Apple
In addition, Apple also leads the ranking of smartphones that generated the most revenue in the first quarter, thanks to the iPhone 12 Pro Max (with a 12% share of smartphone revenue), the iPhone 12 (11% ), iPhone 12 Pro (9%), and iPhone 11 (3%). Samsung’s Galaxy S21 5G Ultra is in fifth place with a 3% share.
“In terms of volume, the iPhone 12 was the best-selling model in the first quarter of 2021, followed by the iPhone 12 Pro Max and the iPhone 12 Pro. Strong 5G upgrades within the iOS base, pent-up demand, and fallout from Apple’s demand due to the late launch were some of the factors driving volumes for Apple. The iPhone 11 took fourth place as it remains a popular choice for users looking for cheaper Apple devices and in markets like India where 5G services are still elusive,” read a statement from Counterpoint Research.
Recall that in its financial results for the first months of 2021, Apple also reported a significant increase in revenue generated by the iPhone. Specifically, during this period, the iPhone singlehandedly enabled Apple to generate $47.94 billion, an increase of 65.5% compared to the same period in 2020.
Nonetheless, a previous publication from Counterpoint Research indicates that despite the iPhone’s excellent performance, Samsung was the market leader in the first quarter (in terms of shipments). The company also mentioned an exceptional increase in the volumes of shipments and revenues generated by smartphones.
Still for all the public spat generated, Samsung continue to wallow and wobble in the shadows of Apple. At least for now.
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