LinkedIn is the world’s largest professional network with over 300 million members in more than 200 countries and territories.

It has been ranked among the fastest-growing social networking sites by both Alexa Internet and comScore since it was launched 10 years ago. LinkedIn claims that every minute, 24,000 professionals are joining its site to look for jobs or new business opportunities.

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The site also offers a variety of features that help individuals build their personal brands and stay connected with other professionals from around the world, which can be especially beneficial for business owners living in Australia.


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In this post, we will explore 10 reasons why you should use LinkedIn as an Australian looking to grow your career!

LinkedIn is a social network for professionals that was founded in 2003. It has over 500 million users and continues to grow rapidly, with nearly half of all Fortune 500 companies using LinkedIn.

While there are many professional networks out there, none have matched the success of LinkedIn. Here are 10 reasons why you should use LinkedIn in Australia!

LinkedIn is an online social network that connects professionals internationally. So, if you’re living in Australia and looking for a way to build your professional connections, LinkedIn can help! Here are 10 reasons why LinkedIn is beneficial for Australians:

1) As an Online Resume

You need to have a LinkedIn up for an Australian company in order to be considered as a candidate, and the attractiveness of you as a candidate is going to depend on the size and prestige of your connections in Australia.

It may not be necessary or entirely helpful for someone who has spent much of their career elsewhere, but if you are talking about moving from one major metropolitan region in another country (i.e., New York) to Melbourne, then it’s quite useful.

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In any case, there is no reason why you shouldn’t do it too! Whatever applies here will apply wherever you’re applying. Make sure your LinkedIn profile has these things:

-Career summary that highlights skills relevant to the country/industry you’re targeting.

-Current job description, including your title and company

-Prior jobs with details about the position, employer/company name, location (including country), your role at that time. If you have a personal website or blog, include links to these too. Show off any language skills as well!

-There is a lack of opportunity for non-traditional candidates due to the highly structured education system.

-Politically endorsed, LinkedIn won’t detail your university/college degree openly to anyone other than HR professionals.

– You can easily avoid embarrassing situations in an interview and make the connection with potential employers.

– LinkedIn also gives you the opportunity to connect with experts in their field and read all their “scoops”, or recent thoughts from industry specialists. It’s also useful for event planners!

– LinkedIn will save you so much time on searching by allowing people to share their skills, experience, successes (and failures) in one place – which can be filtered according to what you’re looking for at that moment! A match made in heaven!

– A business that doesn’t invest in LinkedIn is missing out on a great opportunity to promote its product or service. If you’re running an event, this will be the best place for potential attendees and speakers to find your brand.

– LinkedIn has been proven to increase the company’s number of applicants by 238%.

– You can find jobs more easily than on other job boards or through word of mouth alone.

– You may be able to get leads from people who would otherwise not have gotten in touch with you.

– There are groups where you can discuss topics relevant to your industry

– The site is easy to navigate and intuitively designed so that it doesn’t take long before you feel like an expert yourself!

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– It’s free.

2) Opens you up to new Job opportunities

Connect with those in your industry to gain a competitive edge. To make it that much easier, you can have an up-to-date profile on LinkedIn which will allow you to quickly communicate with recruiters and head hunters who seek employees like yourself. Doing this will put you one step ahead of other candidates who are not circulating their resumes online for the world to see. The new way of getting jobs is through my linkedin – now get yours!

LinkedIn is a fantastic tool for your professional life and one you should quickly get acquainted with. It’s the perfect way to keep tabs on friends, get updates on projects you might be interested in pursuing, and stay up-to-date with what recruiters are looking at

3) Build a reliable network and connections

LinkedIn is a global professional social networking site where you grow your network and eventually land a new job or make one more connection from wherever you are.

We know how hard it can be, especially in this unpredictable economy we live in. Whether you’re looking for a promotion or just want to start fresh, LinkedIn can put you on the right path.

A social network centered around the job market, which operates on a career-oriented basis. It’s designed to allow people to sort through all their connections and find the eventual job opportunity of their dreams.

Connect with other professionals from around the world who share similar interests through group discussions, shared content, etc.

You can also use this online networking tool as a way to learn about different industries by following thought-leaders or experts in their field of expertise.

4) Build Your Reputation

Your reputation is the most important asset you have.

Most people spend months or years building their reputation online with no results. It can be difficult to figure out what works and what doesn’t when you’re new to the game.

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We all know that a good reputation can help us get jobs, make new friends and find love partners, but how do we build a positive reputation?

LinkedIn Develop a positive reputation. You could spend years trying to create your own personal brand by writing blog posts or giving speeches on stage, but there’s an easier way to get started.

Linkedin has created a platform where you can share your expertise with people who are looking for it!

In fact, a lot of users don’t even know how to use this powerful social media marketing platform properly. They post random updates and never realize their full potential on this site.

5) Put your name on SERPs (Search Engine Result Pages)

You’re a professional with years of experience and expertise, but no one seems to know who you are. You’ve searched high and low for jobs or clients online, but it feels like all the good opportunities have been scooped up by other people. It can feel really discouraging when you aren’t able to get in front of the right people.

LinkedIn helps to Put your name on SERPs. It helps professionals stand out from their competition by getting them found on Google search results pages (SERPs) whenever someone searches for your name online, they find something about you!

This way LinkedIn makes sure that people will be able to find you even if they don’t already know who you are or what company you work at, your past experiences, achievements, etc.

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