It obvious that a lot of newbie bloggers do not take cognizance of backlinks, they don’t even know what it means and how to get them legally.
In this blog post, we are going to fully discussed what backlinks are and how to get high quality back-links with ease.
Backlinks are essential for high ranking in Google and increasing traffic to a website for free.
Here is what a top marketer on the net said about back-links on his blog.
Many bloggers who have only recently started a blog or a website often struggle to understand what the term “back-link” means.
What is A Backlinks
When I was new to blogging I never knew what backlinks are, and I used to think that it would be like a rocket science.
But actually it not!
Backlinks is simply a link one website get from another.
It is now the most used word in the world of SEO optimization.
In search engine optimization (SEO) a backlink is a hyperlink that link from a webpage back to your own website.
Types of Backlinks
There are basically 2 types of Backlinks and they are:
1. Dofollow Backlinks
2. Nofollow Backlinks
What is Dofollow Backlinks
Dofollow backlinks is a type of backlinks that allow Google, or whatever search engine is being used, to follow them and reach your website.
Basically, Dofollow backlinks are links that will pass on the SEO benefits of the website where it is built from to the hyperlinked website.
What is Nofollow Backlinks
The Nofollow or Noindex backlink is a type of backlinks that you add to certain pages on your website with a nofollow metatag.
This tag tells Google, or whatever search engines to not add a specific page to their index.
On the other hand, nofollow links tell search engines to not follow a particular link.
The Difference between Dofollow and Nofollow Backlinks
|Dofollow backlinks increase your search engine ranking.||Nofollow link does not increase your search engine ranking.|
|Dofollow backlinks are used to show a website link for indexing by search engine bots.||Nofollow Links are used to hide the website link from the search engines bot.|
|Dofollow links has a dofollow tag, that enable search engines to index it.||Nofollow links has a nofollow tag, that prevent search engine from indexing a link.|
|Dofollow backlinks pass a website link juice to another||Nofollow backlink retains a website link juice.|
|DoFollow backlinks contribute directly to your website’s domain and page authorities and pass on site strength.||Nofollow backlinks, on the other hand, do not pass on site strength. These links, however, are still beneficial as they can help visitors find your website easier|
The Importance of Backlinks
Now, that you have known the difference between the two type of backlinks.
It should be noted that both dofollow and nofollow backlinks are essential for SEO and ranking.
Let look at some of the importance of backlinks.
- Backlinks are an essential aspect of SEO because they help to build your website’s domain and page authorities, which directly contribute to search result rankings.
- The number of backlinks a website has both dofollow and nofollow is in a good indicator of its popularity or importance with search engines.
- They help search bots to crawl your site and rank it correctly to its content.
- Each backlink is a part of a ranking puzzle. That’s why every website owner wants to get as much as possible backlinks due to improving website’s SEO ranking factors.
- By having quality backlinks you are attracting visitors to your site. You can’t just build a website and expect that people are going to find you without being pointed in the right direction.
How to Build Backlinks for your Site
Now, that you have fully known what backlinks are, their types and how they play such an important role in your website’s performance in search results.
You would want to ask me How do I build backlinks
Building a strong backlink is the key to ranking high in SERPs.
But getting backlinks can be a time consuming and tedious process.
Luckily, there are countless ways to get backlinks for free, but the major skills in getting high quality backlinks is based on promotion.
Ways to get Backlinks for free
- Through commenting
- Guest posting
- Get Interviewed
- Through Forums
- Ask for a Backlink from others
The easiest way of getting backlinks for your website is by commenting on other websites that are similar to yours.
An effective blog commenting strategy will make your baclinks graph grow in a short time.
An this has to do with relationship between blogs, bloggers and blog readers.
It is a great way to exchange ideas, thoughts or opinions about a particular topic or a blog post. Blog comments helps the blog to attract traffic and makes it social.
You could see example of backlinks through commenting on my previous post which attracted over 100 comments 24 easy ways to increase traffic to a website.
However, while you are creating backlinks through comment avoid spamming.
One of the major way of getting a backlink for free is through guest posting, but it time consuming and stressful.
Of course, you already know that you do guest blogging to build awareness, authority and trust.
You need it to network with influencers and niche experts; to grow your reputation.
I do accept guest post, but based on strict guidelines, so if you desire to guest post on my site then contact me.
Appear in an Interview
Appearing in an Interview is an unsaturated way of building backlinks.
By publishing expert interviews on your site, you can not only leverage the existing following of reputable people in your industry, but also satisfy readers with useful and unique questions and answers.
This satisfaction will effectively have a great chance of converting into backlinks and social shares.
This seems to be among my least strategy of link building, I don’t really put weight in forum participation.
Howerver, forum participation is a good practices, but you should not spend much of your time in forum, it not simply the best.
Here is what Brian Dean of Backlinko.com said about link building through forums.
Forums are great for driving targeted traffic, but in my opinion, I don’t think Google places a lot of weight on forum ….. I am totally opposed to buying backlinks but this I can work with.
Ask for a Backlink
Yea, I do this one mostly.
There is nothing wrong asking others on the same niche as you to link back to your in their post.
Even the top marketers on the net also used this strategy.
Don’t be shy!
Here is what a top marketer Neil Patel said about asking others for backlinks in his blog post.
Want to take your business to the next level?
Then you’ll need the help of influencers.
Specifically, you’ll need the help of other bloggers and site owners to link to your content, share it, and help you grow.
Infographics became one of my favourite SEO link building strategies.
First, to rank first page on google, or to outrank other sites on search engines,
you will need a lot of backlinks of which will increase your blog DA.
Second, it is one of white hat link building techniques that are actually scalable.
Third, Guestographics is also hook up with targeted traffic, blog promotion, brand awareness and social media shares, with lot of pinterest repins.
There’s no shortcut here: if you want people to share your infographic and link back to you,
your infographic has to be good and of good design.
What should you focus on?
1. Your topic.
If you’re infographic is on a trending topic, it has a MUCH better chance of doing well than if you run with a topic people aren’t already talking about.
So carry out a proper keyword research to see what trending.
Put your most compelling information at the top.
Include 6-8 total data points, more than 8 and people get information overload.
Make sure the design has plenty of empty space.
Should have very little text (200 words or less).
THE 5-STEP GUESTOGRAPHIC METHOD PROCESS
Publish a Quality Infographic on Your Site.
Fnd Other Sites that Tend to Write about your Infographic’s Topic
The most straightforward approach is to search for keywords that describe your infographic’s topic.
Then, contact the sites that show up in Google’s top 25 results via email.
If you had an infographic about gluten free cooking, you’d search for things like “gluten free baking”, “gluten free recipes” etc.
You can also use Google Suggest to find even more keywords/link opportunities:
Send Them Your Infographic
When you find a site from Step #2 that looks promising,
send them this email:
Subject: New content on (TOPIC)
I was looking for some information on (TOPIC)
today when I came across your excellent article:
Actually, I just put together an infographic about
(TOPIC). As someone that likes to write about
(TOPIC), I thought you might get a kick out of it
Let me know if you want to check it out.
Here’s why this script works really well:
Personalized: includes their name and site name
Short: less than 70 words
Soft sell: only asks if they want to see the infographic.
Offer Them Unique Content (“The Bribe”)
Here’s where things get very interesting…
When most people pitch an infographic, they get on their knees and beg.
Remember: when you’re doing email outreach link building,
you need to add value to that person’s site.
And begging doesn’t count.
With the Guestographic Method, you’re offering them a free “mini guest post” to go along with the infographic.
That way you’re providing value three times:
Showing them a cool infographic on a topic that they’re interested in.
Letting them share that content with their audience, who is also interested in that topic
Giving them free content to complement the infographic
Here’s the email to send people that replied to you in Step #3:
Subject: Re: New content on (TOPIC)
Great. Here’s a link to the infographic:
Also, let me know if you ever want to share
the infographic on your site. I’ll be happy to
write a “mini guest post” to go along with it.
That contextual link is MUCH more powerful than an embed link.
And you’re set.
Finally, write a quality 150-300 word introduction and send it to the people that got back to you in Step #4.
You want to include a non-spammy natural-looking link in that introduction.
After all, one of the great things about the Guestographic Method is that you get backlinks surrounded by relevant content…
…not an embed link buried at the bottom of a page.
Most people give little thought to their infographic’s reference section.
Your references section is one of the most important areas
of your infographic.
Because you can reach out to the people you In and get them to share and link to your infographic!
And when you pitch people that you referenced with a Guestographic, they’re 10x more likely to say “yes.”
Embedding your infographic on their site is a way For them to show off to their audience (“Hey guys, look! I was a reference for this awesome infographic!).
So make sure you load up your reference section with people
that you think might make good link target down the road.
While you will need to employ some of the backlinking tactics above to acquire strong inbound links for your website,
you should also focus on creating content that will acquire backlinks itself.
It’s no different than the content you find to comment and leave a link to your site on.
If you write great content that’s helpful to those in or interested in your industry, they’ll link to it themselves.